A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. What sets it apart from your day to day marketing efforts is it is more focused and centers on a singular business goal.
If you are unsure on what to do on your first social campaign then read on for some useful tips.
Have a Clear Objective
First of all, you need to have a clear objective in mind before you make your first social media campaign be it to build your email marketing list, increasing your site’s traffic or getting user feedback. Having goals is important so you can assess them at the end and use the results for improvements in your next campaigns.
When creating your goals and objectives, using the S.M.A.R.T method is a good starting point. According to this method, a goal is defined as one that is Specific, Measurable, Achievable, Results-focused, and Timebound.
Choose a Platform
There are LOADS of platforms that you can use for your social media campaign but the question is which the RIGHT one is? Every social media platform functions differently from one another.
Choosing the right platform goes back to the research you did on your audience. Where are they most active? When are they most likely to engage? What catches their attention? It’s impossible to be everywhere, which is why you need to find the channels that are right for your company and brand.
Make Quality Content
When making content, you don’t want to just catch attention. You need to stand out and establish your business as an authority and a trustworthy source of information in your industry.
You also need to design your content to fit the platforms that you are using to run your social media campaign. Instagram utilizes beautiful images. After years of being on that platform, I’ve come to realize that it’s not enough to just have great content there – how you present it is also of equal importance. Pinterest is also another social media channel that utilizes images but unlike Instagram, aesthetics doesn’t do much on that site. Your images (or pins) need to as bright and as eye-catching as possible but at the same time, true to your brand.
In Facebook, you can videos and photos with a long description but you can’t do the same in Twitter, since it only allows 140 characters per tweet. However, the true power of Twitter lies on its hashtag feature. Unlike Facebook where profiles are private by default, Twitter accounts are predominantly public which considerably boosts the role of hashtags for content discovery.
Use A Scheduling Software
Creating posts can be really time consuming so using a scheduling software and schedule them in advance will make everything faster and easier on your part. Create a social media calendar and schedule posts to be published at specific times and dates. This way you spend less time uploading content from different platforms, giving you more time to focus on engaging with your audience while your campaign is running.
Related: Important Tips For New Bloggers
Engage with Your Audience
Throughout your social media campaign, it is important to engage proactively.
Why is social media engagement so important?
It is not just a single interaction with one of your customers. It’s more like a long term relationship which requires communication and trust. You want to be there for your audience through thick and thin.
“Social Media is the most preferred channel for customers to engage with brands. This means you must ensure every potential or current customer conversation ends with satisfaction or resolve.” According to Sprout Social.
Assess Your Social Media Campaign
Analyze your campaign while it is running and adjust your strategy if needed. At the end of it, you’ll have a solid idea of what worked well and didn’t. You can also re-purpose your most successful content and use it for future campaigns!
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