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When we look at social media for businesses, we usually think of creating impressive content to increase brand awareness among audiences. While this is not necessarily wrong, using social media for brand exposure alone is not entirely the main driver of online sales. You can post all you want in different platforms but this does not effectively push people to avail of what you are offering. This is where social media engagement plays a major role in online sales conversions. Creating touch points with your audience can provide the essential push you need to make them subscribe to your offerings.
Running a business, offline and online at the same time, can mean continuously flowing overwhelming tasks. With social media alone, there are multiple things that need to be taken care of, like building content, reaching your desired audience, using a number of platforms, and monitoring the performance of campaigns. Luckily, the internet is vastly rich in resources that we can all access and use anytime and anywhere – and automation has become a holy grail for every business’ social media efforts.
“Easy and free” – these are the two most common misconceptions business owners have when using social media for their brand. If you’re one of them, be careful; for this mindset can be a slippery slope for you and your business in no time. You can fall in the trap of taking these resources for granted and not be able to optimize their functionalities.
If you own a business nowadays you will need to be on social media sites to increase your brand’s visibility and if you are not making use of this resource, then you are missing out an incredible marketing opportunity. By making your brand visible on social media, you not only attract more customers but also connect with them better and ultimately provide better service.
If you are a business owner, you probably already heard that you need social media marketing to grow your brand. But what is it exactly? Basically, it’s a form of internet marketing that makes use of social networking websites as a marketing tool. The goal is to produce content that people share to help a company increase brand exposure and reach more customers. If you do it right, it can bring remarkable success to your business!
Blogging is a great way to share your thoughts and expertise with other people. If you have been planning to start a blog but don’t where to start then you’ve come to the right place! Here is the beginner’s guide on how to start a blog:
For a writer, nothing is more disheartening than getting zero interaction on published write ups. Because who would want to spend hours and hours writing a blog post but not wanting people to read it, right? Sure, not everyone is going to be interested with the content that you’re creating but getting visitors and comments are like food for every blogger’s soul! As a beginner, the idea of promoting your site can be daunting. Where to even begin? Who should you reach out to? What sites are effective in driving more people to your website? Continue reading to know how to increase blog traffic.
Being a full-time blogger seems to be so rewarding and fulfilling but not everybody is cut out for it. Here are 5 Things You Should Know About Blogging.
WordPress is today’s most widely used blogging platform and for good reason. It’s easy to use and manage, secure and search engine friendly. But in order to extend the functionality of your website, you need to install plugins.
It’s no surprise that social media marketing is crucial to the success of any business. However, business owners still have some misconceptions when it comes to how it really works. If you are planning to use social media marketing to grow your brand, you need to accept the some hard truths that comes with it first.
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. What sets it apart from your day to day marketing efforts is it is more focused and centers on a singular business goal.
Deciding to start a blog is one thing. Figuring out what to blog about is another. If you don’t plan on monetizing your site then it’s fine to start your blog with no real focus. But I believe most of us venture into blogging to make money out of it. Therefore, you need to think about what blogging niches can effectively generate income. There are tons of topics to blog about and you can always start a blog talking about anything. However, these types of blogs are often unsuccessful. People search the internet to solve something and if your blog offers no solution to a problem then it will be nearly impossible for you to gain the readers’ interest.
Blogging and marketing seems like two completely different areas so why does every blogger should at least know basic marketing skills? People blog for different reasons. Some blog for fun and to share their experiences and some consider blogging as a means to earn money. And just like any type of business, you need marketing for it to prosper. Here are 7 Marketing Skills Every Blogger Should Master:
With over two billion active social media users globally, it’s no wonder how influential it has become. If utilized correctly, it can bring in revenue for your business or drive significant traffic to your blog. But with over 1.5 billion individual pieces of content on the Internet, how can one stand out? Related: 7 Marketing Skills Every Blogger Should Master
The most common misconception when it comes to blogging is that it’s very easy to do. You just have to write about topics you are interested in and update every couple of days, right? Blogging is actually a lot more complicated than that. When you’re a new blogger, making mistakes is pretty common just like any person starting a new job. It’s easy to feel lost and helpless. Read on to learn important tips for new bloggers.
Promoting your content in social media can really make a difference in driving traffic to your site. But there are tons of social media sites in the internet, how do you choose the right one? In this article, we are going to discuss how to effectively promote your blog in five of the most popular social media sites for businesses and marketers. You don’t have to be in every platform. Just choose the ones that are best for you! Related: The Hard Truths about Social Media Marketing